Master the Art of Selling Value: A Practical Workshop for Entrepreneurs

Select the Use button to add a tag to the body of your email. You may also use tags in the subject of your email by copying and pasting them directly in.

{FIRST_NAME}	Adds the recipients First Name.	Use
{LAST_NAME}	Adds the recipients Last Name.	Use
{COMPANY_NAME}	Adds the Company Name.	Use
{PORTAL_NAME}	Adds the application portals name.	Use
{MEMBER_NAME}	Adds the Recipients Membership name.	Use
{SIGNATURE_OPT_IN}	Adds the Opt-in link.	Use
{SIGNATURE_OPT_OUT}	Add the opt-out link.	Use
%signature%	Adds your preferred signature block.	Use
{Event_Start_Date}	Adds the Event's Start Date.(Events Only)	Use
{Event_End_Date}	Adds the Event's End Date.(Events Only)	Use
{Event_Name}	Adds the Event's Name.(Events Only)	Use
{Event_Description}	Adds the Event's Description.(Events Only)	Use
{Online_Training_Description}	Adds the Online Training Description.(Online Training Only)	Use
{Event_Specific_Dates}	Adds the Event's specific dates.(Events Only)	Use
{member_number}	Adds the Membership Number.	Use
{MemberSince}	Adds the Member Since Date.	Use
{CONTACTEMAIL}	Adds the Contact's Email Address.	Use
{CERTIFICATE_NUMBER}	Adds the Contact's Certificate Number	Use
{EVENTLOCATION}	Adds the Event's Location.	Use
{TOTALEVENTCREDITS}	The total number of credits that the contact has earned through the event tickets and workshops.	Use
{ASAPPEARSONBADGE}	Display the text of as appears field in the event setup.	Use
{contact_organization}	Displays the organization name of the contact.	Use
{RENEWALDATE}	Adds the Member Renewal Date in (yyyy-mm-dd).	Use
{MEMBERSHIP_YEAR}	Adds the Member's Membership Year	Use
{RENEWALDATE_MM-DD-YYYY}	Adds the Member Renewal Date in (mm-dd-yyyy).	Use
{LMS_CREDIT}	The number of credits the LMS course is worth for Continuing Education	Use
{COLLECTION_PERIOD_END-DATE_YYYY_MM_DD}	The end date of the CE collection period end date	Use
{LMS_COURSE_COMPLETION_DATE}	The completion date of the LMS course	Use
{INCEPTION_DATE}	Adds the Member Inception Date in (yyyy-mm-dd).	Use
{EVENT_END-DATE_MONTH_YYYY}	Adds Event End Date in Full Month Name and Year Format.(Events Only)	Use
{EVENT_END-DATE_MONTH_YYYY_ADD3}	Adds Event End Date in Full Month Name and Year Format Plus 3 Years.(Events Only)	Use
{WORKSHOP_NAME}	Adds the workshop name (if applicable)	Use
{WORKSHOP_DESCRIPTION}	Adds the workshop description (if applicable)	Use
{WORKSHOP_CREDITS}	Adds the workshop credit for related workshop (if applicable)	Use
{TOTALWORKSHOPCREDITS}	Adds the sum of all workshop credits for related event (if applicable)	Use
{Event_Start_Date_DD-MM-YYYY}	Adds the Event's Start Date in (dd-mm-yyyy).(Events Only)	Use
{Event_End_Date_DD-MM-YYYY}	Adds the Event's End Date in (dd-mm-yyyy).(Events Only)	Use
{RENEWALDATE_DD-MM-YYYY}	Adds the Member Renewal Date in (dd-mm-yyyy).	Use
{RENEWAL_DATE_MONTH_DD_YYYY}	Adds the Member Renewal Date in (Month Dth, yyyy).	Use
{INCEPTIONDATE_DD-MM-YYYY}	Adds the Member Inception Date in (dd-mm-yyyy).	Use
{TODAYSDATE}	Adds the current date.	Use
{TODAYSYEAR}	Adds the current year.	Use
{QR_CODE}	Adds the QR Code for their contactID, name, and emailAddress	Use
{WORKSHOP_DATE}	The date of the workshop (if applicable).	Use
{WORKSHOP_START_TIME}	The start time of the workshop (if applicable).	Use
{WORKSHOP_END_TIME}	The end time of the workshop (if applicable).	Use

Stop leaving money on the table. Discover how to create value propositions that win customers.
Are you a small business owner or entrepreneur looking to sharpen your message, stand out in crowded markets, and confidently close more deals? This hands-on workshop is designed to help you articulate the true value of your offerings, so customers immediately understand why they should chose you.

What You'll Learn
During this interactive session, you'll discover Tina’s proven techniques to define, communicate and quantify the unique value your business delivers.

How to craft a compelling value proposition that resonates with your ideal customers.
Techniques to articulate differentiating value messages that set you apart.
How to conduct high impact discovery conversations using powerful questioning techniques
Ways to uncover customer pain points, needs, and quantified value
How to guide prospects through a structured value-selling process that leads to stronger trust and more successful closes

Perfect for: Entrepreneurs, business owners, and sales leaders who want to learn how to formulate and communicate the value of your offering while guiding your customer to close the deal.

Your Facilitator: Tina Flodin

Tina brings 25 years of international B2B marketing and sales excellence experience from both the corporate world as well as an entrepreneur. With experience in major industrial and technology organizations such as GF Machining Solutions, Bobst, SICPA, Eaton, and Ericsson, Tina has helped companies elevate their commercial performance.

She now works with organizations to transform sales strategies, strengthen value-based selling, and drive lasting commercial effectiveness.

LinkedIn profile: https://www.linkedin.com/in/tinaflodin/

EVENT DETAILS

Date: Thursday, January 22nd

Place: Hotel Continental, Pl. de la Gare 2, 1003 Lausanne

Agenda

17:30 - 18:00 Registration
18:00 - 20:00 Workshop
20:00 - 21:00 Networking

Price

EI Members: CHF50

Guests: CHF90 Early Bird tickets until 11th of January CHF70

We look forward to seeing you at the Hotel Continental in Lausanne!

Please be aware that any cancellations must be received no later than 4 days before the event. Your payment will be refunded to you minus the payment processing fee. For cancellations that are received after that time, the fee is non-refundable and if we have not received the fee, it will be due upon invoice.

Master the Art of Selling Value: A Practical Workshop for Entrepreneurs

Thursday Jan 22 2026, 6:00 PM - 8:00 PM
Hotel Continental
Pl. de la Gare 2
Lausanne, Vaud
Switzerland
1003

Upcoming Events

EI 1st Monday Busine... January 5
Lausanne, Vaud

EI 1st Monday Busine... February 2
Lausanne, Vaud

Swiss Tastes - hoste... February 12
Lutry, Vaud

EI 1st Monday Busine... March 2
Lausanne, Vaud