In this session Masterclass you’ll learn:

  • The 4 building blocks you need to have in place to attract clients consistently
  • The exact steps to take decision-makers from strangers to "Yes, Let’s do it!"
  • How to move away from cold calling to having meaningful and authentic conversations

This is for you if you are a business owner or consultant offering B2B services and you:

  • Feel you spend a lot time on social media but get too few clients
  • Are overwhelmed by all the things you need to do to market yourself
  • Want to be structured, focused & strategic in the way you grow your business
  • Cold emails & calls are not aligned with your values (there is another way!)

You will leave with clear steps to follow and actions to take to create a consistent pipeline of clients aligned with your values.

There will be exercises and Q&A



Date: Thursday, April 25th 2024
Place: Online Zoom 
Time: 18:00 - 19:30
Presentation and Q&A Price: EI Members for Free, Guests CHF30


Speaker Ioana Hardy

Ioana Hardy is a sought-after marketing trainer, coach and speaker, with more than 20 years of international expertise in building local and global brands.

She has been trusted by Fortune 500 companies such as Nestle, LG Electronics, Medtronic, Caterpillar, Purina as well as dynamic start-ups.

She is the founder of Impacters Group where she works with impact entrepreneurs who are fiercely committed to make a difference but need support to articulate their value and market themselves.

She is a Non-Executive Director and seats in advisory teams promoting sustainable goals.



Please be aware that any cancellations must be received no later than 48 hours before the event. Your payment will be refunded to you minus the payment processing fee. For cancellations that are received after that time, the fee is non-refundable and if we have not received the fee, it will be due upon invoice. 

Ioana Hardy Masterclass - Build a consistent pipeline of clients. A step-by-step roadmap for B2B entrepreneurs

  • Thursday Apr 25 2024, 6:00 PM - 7:30 PM
  • Online Zoom Presentation