Member365

Select the Use button to add a tag to the body of your email. You may also use tags in the subject of your email by copying and pasting them directly in.

{FIRST_NAME}	Adds the recipients First Name.	Use
{LAST_NAME}	Adds the recipients Last Name.	Use
{COMPANY_NAME}	Adds the Company Name.	Use
{PORTAL_NAME}	Adds the application portals name.	Use
{MEMBER_NAME}	Adds the Recipients Membership name.	Use
{SIGNATURE_OPT_IN}	Adds the Opt-in link.	Use
{SIGNATURE_OPT_OUT}	Add the opt-out link.	Use
%signature%	Adds your preferred signature block.	Use
{Event_Start_Date}	Adds the Event's Start Date.(Events Only)	Use
{Event_End_Date}	Adds the Event's End Date.(Events Only)	Use
{Event_Name}	Adds the Event's Name.(Events Only)	Use
{Event_Description}	Adds the Event's Description.(Events Only)	Use
{Online_Training_Description}	Adds the Online Training Description.(Online Training Only)	Use
{Event_Specific_Dates}	Adds the Event's specific dates.(Events Only)	Use
{member_number}	Adds the Membership Number.	Use
{MemberSince}	Adds the Member Since Date.	Use
{CONTACTEMAIL}	Adds the Contact's Email Address.	Use
{CERTIFICATE_NUMBER}	Adds the Contact's Certificate Number	Use
{EVENTLOCATION}	Adds the Event's Location.	Use
{TOTALEVENTCREDITS}	The total number of credits that the contact has earned through the event tickets and workshops.	Use
{ASAPPEARSONBADGE}	Display the text of as appears field in the event setup.	Use
{contact_organization}	Displays the organization name of the contact.	Use
{RENEWALDATE}	Adds the Member Renewal Date in (yyyy-mm-dd).	Use
{MEMBERSHIP_YEAR}	Adds the Member's Membership Year	Use
{RENEWALDATE_MM-DD-YYYY}	Adds the Member Renewal Date in (mm-dd-yyyy).	Use
{LMS_CREDIT}	The number of credits the LMS course is worth for Continuing Education	Use
{COLLECTION_PERIOD_END-DATE_YYYY_MM_DD}	The end date of the CE collection period end date	Use
{LMS_COURSE_COMPLETION_DATE}	The completion date of the LMS course	Use
{INCEPTION_DATE}	Adds the Member Inception Date in (yyyy-mm-dd).	Use
{EVENT_END-DATE_MONTH_YYYY}	Adds Event End Date in Full Month Name and Year Format.(Events Only)	Use
{EVENT_END-DATE_MONTH_YYYY_ADD3}	Adds Event End Date in Full Month Name and Year Format Plus 3 Years.(Events Only)	Use
{WORKSHOP_NAME}	Adds the workshop name (if applicable)	Use
{WORKSHOP_DESCRIPTION}	Adds the workshop description (if applicable)	Use
{WORKSHOP_CREDITS}	Adds the workshop credit for related workshop (if applicable)	Use
{TOTALWORKSHOPCREDITS}	Adds the sum of all workshop credits for related event (if applicable)	Use
{Event_Start_Date_DD-MM-YYYY}	Adds the Event's Start Date in (dd-mm-yyyy).(Events Only)	Use
{Event_End_Date_DD-MM-YYYY}	Adds the Event's End Date in (dd-mm-yyyy).(Events Only)	Use
{RENEWALDATE_DD-MM-YYYY}	Adds the Member Renewal Date in (dd-mm-yyyy).	Use
{RENEWAL_DATE_MONTH_DD_YYYY}	Adds the Member Renewal Date in (Month Dth, yyyy).	Use
{INCEPTIONDATE_DD-MM-YYYY}	Adds the Member Inception Date in (dd-mm-yyyy).	Use
{TODAYSDATE}	Adds the current date.	Use
{TODAYSYEAR}	Adds the current year.	Use
{QR_CODE}	Adds the QR Code for their contactID, name, and emailAddress	Use
{WORKSHOP_DATE}	The date of the workshop (if applicable).	Use
{WORKSHOP_START_TIME}	The start time of the workshop (if applicable).	Use
{WORKSHOP_END_TIME}	The end time of the workshop (if applicable).	Use

Traditional performance measurement was developed in a stable business environment. The Dupont Model developed 100 years ago focuses on short term profit maximization. It is still relevant for assessing the financial performance of the organisation.

Today’s business environment is more dynamic and involves multiple stakeholders. It requires new ways of looking at performance. Traditional measures of financial performance need to be supplemented by other non-financial measures.

More than 80% of the value of organisations is not reflected in their financial statements. This is due to the growth in importance of intangible assets that are mostly excluded from financial statements. We need to understand how intangible assets are different to tangible assets.

The Value Creation Masterclass is in three parts:

Short term profit maximization
Long term value creation
Performance measurement

Mark Kissack

Mark Kissack advises leading organisations on Strategy, Operations and Finance.

He has more than 30 years’ experience in four pillars:

Business Transformation
Performance Measurement
Economics
Sustainability

These pillars of experience have allowed him to develop workshops aimed at today’s busy professionals who need to adapt to a dynamic business environment.

Highlights

Learn how to read published financial statements with reference to Thomas Cook’s last accounts.
See how a short-term profit focus can result in value destruction by reference to a real-world case study of a manufacturing company.
Review the problems with short-term profit maximization
Discover a Value Creation Framework that illustrates between short-term profit maximization and long-term value creation.
Learn about well-known companies that have fallen in the short-term profit maximization trap.
Discover well-known companies that have successfully created long-term value through a multistakeholder approach.
Explore the characteristics of intangible assets, which represent more than 80% of the value of organisations.
Review the different Stakeholders and Capitals.
See how performance measurement has evolved in the new reality.
Participants are invited to share their own experiences of the topics covered.

Who should attend?

Chief Financial Officers and other CXOs
Finance Professionals
Sustainability Professionals
Strategy Experts
Non-Executive Directors

EVENT DETAILS

Date: Thursday, December 15th
Place: Hotel Continental in Lausanne

Agenda

15:30 - 16:00 Registration

16:00 - 18:00 Workshop

18:00 - 19:00 Networking Drinks

Price: EI Members CHF40, Guests CHF70

We look forward to seeing you all at the Continental!

Please be aware that any cancellations must be received no later than 48 hours before the event. Your payment will be refunded to you minus the payment processing fee. For cancellations that are received after that time, the fee is non-refundable and if we have not received the fee, it will be due upon invoice.

Workshop by Mark Kissack - Value Creation Masterclass

Thursday Dec 15 2022, 4:00 PM - 7:00 PM
Hotel Continental, Pl. de la Gare 2
Lausanne, Vaud
Switzerland
1003

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