Our lives are minefields of misinformation. It ripples through our social media feeds, our daily headlines, and the pronouncements of politicians, business leaders, and best-selling authors. Stories, statistics, and studies are everywhere, allowing people to find evidence to support whatever position they want. 


Many of these sources are flawed, yet by playing on our emotions and preying on our biases, they can gain widespread acceptance, warp our views, and distort our decisions.
 

This talk explains how to separate fact from fiction. Using colourful examples, it first highlights the biases that cause us to mistake statements for facts, facts for data, data for evidence, and evidence for proof. Armed with the knowledge of what to guard against, it then provides a practical guide to combat this tide of misinformation. 


Going beyond simply checking the facts and explaining individual statistics, it explores the relationships between statistics – the science of cause and effect – ultimately training us to think smarter, sharper, and more critically, to make better sense of the world and take better decisions.

 

Speaker Bio

Alex Edmans is Professor of Finance at London Business School. Alex has a PhD from MIT as a Fulbright Scholar, and was previously a tenured professor at Wharton and an investment banker at Morgan Stanley. Alex has spoken at the World Economic Forum in Davos, testified in the UK Parliament, and given the TED talk “What to Trust in a Post-Truth World” and the TEDx talks “The Pie-Growing Mindset” and “The Social Responsibility of Business” with a combined 2.9 million views.

He serves as non-executive director of the Investor Forum, on the World Economic Forum’s Global Future Council on Responsible Investing, on Royal London Asset Management’s Responsible Investment Advisory Committee, and on Novo Nordisk’s Sustainability Advisory Council. He is a Fellow of the British Academy and a Fellow of the Academy of Social Sciences.
 
Alex’s book, “Grow the Pie: How Great Companies Deliver Both Purpose and Profit”, was a Financial Times Book of the Year and has been translated into nine languages, and he is a co-author of “Principles of Corporate Finance” (with Brealey, Myers, and Allen).
He has won 26 teaching awards at Wharton and LBS and was named Professor of the Year by Poets & Quants in 2021.

His latest book, May Contain Lies: How Stories, Statistics, and Studies Exploit Our Biases – And What We Can Do About It was published by Penguin Random House in April 2024.

 

EVENT DETAILS

Date: Thursday, April 3rd
Place: Online via Zoom

Agenda

17:45 - 18:00 Welcome to Zoom

18:00 - 19:00 Book presentation 

 

 

Price

 

EI Members CHF0

Guests CHF30

 

 

We look forward to welcoming you to this wonderful online book presentation.

 

Please be aware that any cancellations must be received no later than 48 hours before the event. Your payment will be refunded to you minus the payment processing fee. For cancellations that are received after that time, the fee is non-refundable and if we have not received the fee, it will be due upon invoice. 

May Contain Lies: How Stories, Statistics, and Studies Exploit Our Biases by Alex Edmans

Register Now

  • Thursday Apr 03 2025, 6:00 PM - 7:00 PM
  • Online via Zoom
    Switzerland